Where our luggage sells — and what each market requires
Europe, the Americas and Southeast Asia since 2004. Each region asks for a different document set, a different colour mix and a different price point. We plan per market, not per world.
Europe
Our longest-serving market. Chains and importers here ask for documentation first and price second.
- GPSR obligations and REACH Annex XVII
- EN 71 where the item is also a toy
- German buyers expect wheel-running data
- Front-open PC cabin sizes lead demand
Americas
US, Mexico and Latin America — price-sensitive, art-driven, and heavily shaped by retail calendars.
- CPSIA for the kids range
- Strong pull for ride-on and kids trolley cases
- Back-to-school season drives Q2 shipments
- Spanish-language packing and labelling
Southeast Asia
Growth market for mid-priced kids lines, with shorter shipping legs and faster replenishment cycles.
- Compact cartons for smaller retail footprints
- Bright colourways and character artwork
- Frequent small-batch reorders
- Neutral, non-character packing available on request
Middle East
Served on request. Note the trademark position before committing to a branded programme here (see below).
- Family-size assortments (20″/24″/28″)
- Heat-resistance consideration for storage
- Arabic packing texts on request
- Trademark: not covered by current filing
Korea, Japan & Australia
Smaller volumes, tighter tolerances and a strong preference for refined hardware and finishing.
- Higher hardware grade, quieter wheels
- Strict carton and labelling discipline
- Korea covered by Madrid designation
- Australia covered by Madrid designation
Africa & emerging
Price-led programmes where economy ABS lines and durable hardware matter more than finish.
- Economy ABS+PC configurations
- Reinforced corners and wheels for rough handling
- Larger size mixes per container
- Flexible payment structures
Who we already build for
Character licensing programmes, retail chains and luggage brands have run cases out of Deqing since 2004. The full reference wall and the sales-region map live on their own page.
Reference wall
Character-licensed programmes, European retail chains and luggage brand owners we have produced for. Names and programme details are released under NDA.
Direct-served markets
Direct sales across Europe, the Americas, the Middle East, Asia-Pacific and Africa, plus further chain-programme doors.
Under NDA
Volumes, price levels, audit reports and contact references for each programme are shared when you are quoting.
Where PERPHOENIX is protected today
| Territory | Status under IR 1 340 215 | Implication |
|---|---|---|
| United States | Not covered | Requires a national filing before a branded programme |
| Mexico | Designated | Brand and licensing programmes can run |
| France, Germany, Spain | Designated (later designation) | EU programmes can run; other EU states need extension |
| Korea, Australia, Philippines | Designated | Brand and licensing programmes can run |
| Middle East (GCC) | Not designated | Needs a later designation or a national filing first |
| Other EU states, UK, Canada | Not covered | Requires extension before a branded programme |
How the freight side works
Ports & terms
FOB Shanghai or Ningbo as standard. EXW, CIF and DDP quoted on request with the freight leg shown as a separate line so it stays negotiable.
Container planning
Pieces per 40HQ calculated per size mix and stated on the quotation sheet — see how we quote for the method.
Documentation
Invoice, packing list, certificate of origin, Form E and other destination-specific paperwork prepared with the shipment.
Season planning
Back-to-school and holiday peaks are booked against an annual volume plan — line time is reserved, not hoped for.